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Paid Online Advertising 101: A Glossary of Terms

Heard about paid advertising and think it might be useful for your business, but not sure how to dive in? This article is for you. We break down the two primary types of paid online advertising and define some of the most common terms you need to know to get started. Read this post and you’ll be speaking fluent ad-speak in no time. 

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Topics: Paid Social, digital marketing, digital advertising

5 LinkedIn Tips for Maximum Shareability

Nearly every B2B brand has a presence on LinkedIn, but 43 of the 94 percent B2B marketers on the platform aren’t sure how to take advantage of its paid advertising options. Learn from these 5 tips from LinkedIn’s top-performing sponsored content from the last six months.

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Topics: content marketing, Paid Social, LinkedIn, social media strategy

The 8 Secrets of Successful Facebook Ads

Facebook boasts the largest social media user base and some of the most powerful targeting tools to not only find your audience, but to customize ad campaigns at scale. But even with Facebook's built-in capabilities, their shadowy algorithm changes can still suppress or lessen the impact of your campaign. That is, if you don't play by the rules.

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Topics: social media marketing, Facebook ads, Paid Social

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