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What is a Google Partner and Why Does it Matter?

Google dominates online search. Ergo, it also dominates paid search, otherwise known as search advertising. If you’re seeking a search advertising partner to manage your PPC and AdWords campaigns, you should look for one that’s attained Google Partner status.

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Topics: Google, digital marketing, marketing strategy

9 Digital Marketing Mistakes That Might Be Holding You Back

The chaotic nature of the internet makes it easy to think digital marketing is a game of luck, and getting results is up to chance. But you can tame the unpredictable whims of the internet with the right techniques. If you’re not getting results, one of these nine digital marketing mistakes may be at fault. 

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Topics: digital marketing, marketing strategy, digital marketing tactics

Senior Technology Trends for 2017

Today’s tech-savvy generation of older adults requires new services, tools, and communication styles. For organizations in the senior market, understanding the relationships seniors have to technology, their usage patterns and their challenges, will be  essential for a successful marketing strategy in 2017.

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Topics: digital marketing, integrated marketing, senior living, marketing strategy, technology

Benefits of an Account Based Marketing Strategy

Account Based Marketing is gaining popularity in the B2B marketing world. Account Based Marketing (ABM) has been around for a while, but advancements in automation and marketing technology have caused a resurgence in ABM’s popularity. Here's what you need to know.

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Topics: marketing strategy, Marketing automation, Account Based Marketing

The Psychology of UX Design

User experience design means creating mutually beneficial interactions between user and brand. You can create a beautiful product, but if it fails to drive results, you have not created a quality UX. So what are the defining traits of quality web UX?

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Topics: UX, marketing strategy, Web Design, user esperience

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