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Climb the Ranks: 6 Tips for SEO Success

Boosting your search performance and rocketing to page one is the holy grail of SEO strategy. While plenty of articles will have you believe a top Google ranking is as simple as unlocking the “#1 Trick to Cracking the SEO Code,” the trust is that it takes time to build the kind of search authority that drives organic traffic. The only “trick” is that slow and steady wins the race.

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Topics: digital marketing, marketing strategy, SEO

What is a Google Partner and Why Does it Matter?

Google dominates online search. Ergo, it also dominates paid search, otherwise known as search advertising. If you’re seeking a search advertising partner to manage your PPC and AdWords campaigns, you should look for one that’s attained Google Partner status.

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Topics: Google, digital marketing, marketing strategy

9 Digital Marketing Mistakes That Might Be Holding You Back

The chaotic nature of the internet makes it easy to think digital marketing is a game of luck, and getting results is up to chance. But you can tame the unpredictable whims of the internet with the right techniques. If you’re not getting results, one of these nine digital marketing mistakes may be at fault. 

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Topics: digital marketing, marketing strategy, digital marketing tactics

From a Story Told to a Story Lived: The Storyscaping Approach

Successful marketing is not a one way relationship. A good brand is a good experience. Don't just tell a story, invite your audience into your world to become part of a story, and set the stage for longterm value. Enter: Storyscaping.

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Topics: brand strategy, marketing strategy, brand storytelling, storyscaping

Senior Technology Trends for 2017

Today’s tech-savvy generation of older adults requires new services, tools, and communication styles. For organizations in the senior market, understanding the relationships seniors have to technology, their usage patterns and their challenges, will be  essential for a successful marketing strategy in 2017.

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Topics: digital marketing, integrated marketing, senior living, marketing strategy, technology

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