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Top Social Marketing Topics of 2016

If there’s one thing you can say about 2016, it’s that it will be a year for the history books. The XXXI Olympics. Zika. Brexit. Terror attacks. Losses of beloved cultural icons. The US election. It’s been a wild ride. No, scratch that. Let’s call it for what it was: a sh*tstorm.

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Topics: marketing, social media, 2016, technology

Instagram Introduces New Tools for Marketers

Good news, marketers! Instagram is making it easier to advertise. They’re now developing features to make marketing on Instagram similar to Facebook, whose suite of advertising tools and insights have become the gold standard of social marketing.

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Topics: branding, marketing, social media, digital advertising, instagram

The Anatomy of a Good Super Bowl Ad

It’s no surprise that the Super Bowl is consistently the most-watched television event of the year. Last year,114.4 million viewers tuned in to the Seattle Seahawks vs. New England Patriots game, setting a new viewership record according to Forbes. What is surprising, however, is why viewers are tuning in: Several studies have revealed that the Super Bowl commercials are almost as eagerly hyped as the game itself.

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Topics: advertising, commercials, Super Bowl, marketing

12 Days of UX-Mas

It’s that time of year again. That time when we reflect on all our relationships and encapsulate them with pounds of wrapping paper and fruit cake. It’s in this spirit that we’re taking a moment to contemplate our most cherished of relationships: that of brand and consumer.

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Topics: branding, marketing, UX, digital, lead generation, integrated marketing

Leveraging Your Brand to Tell Your Community's story


So, you’re onboard with improving your voice and enhancing your community’s story. Great! You’ve taken the first step towards brand clarity! But then you stop, overthink it, and have a hard time putting pen to paper or words to voice. Don’t feel bad, it happens to the best of us. Read More

Topics: content marketing, branding, marketing, digital

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