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The Psychology of Color in Today’s Brand Marketing

 

Much has been theorized about the so-called “psychology of color in marketing,” or how colors evoke certain emotions that can be used to influence customers. 

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Topics: logo design, brand strategy, brand voice

5 Qualities of Highly Effective Logos

 

Creating a unique and memorable logo can sometimes feel like a daunting task.

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Topics: branding, logo design, brand positioning

Rebrands of 2016: Best, Worst, and Most “Meh.”

Rebranding can be essential for a company to stay competitive in an evolving marketplace, but it's not without its dangers. Get it right, and you can extend your audience and reinvigorate the interest of longtime customers. Get it wrong, and you might alienate even your most loyal customers.

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Topics: branding, logo design, 2016

How to Win Customers and Influence People — With Color

When it comes to making your brand stick, color can be the most subtle yet powerful component you consider. Color alone increases brand recognition by 80%, and nearly 90% of consumers identify color as a determining factor in their decision to buy a product. Like we said: powerful.

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Topics: logo design, color theory, brand strategy

Six Qualities of Highly Effective Logos

A logo is the most recognizable element of any brand. If you think of the world’s most iconic logos—Nike, Apple, McDonald’s, or Twitter —they are immediately recognizable even without context. They invoke an emotional response conjured by the sheer density of what they represent. No pressure, but that’s a lot of power for one image to hold. You don’t want to get it wrong.

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Topics: branding, logo design

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