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Geofencing & Remarketing: How to Find and Keep Your Best Customers

 

As digital initiatives take up more and more of companies’ marketing budgets, many clients are asking which tactics actually work—and why.

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Topics: digital marketing, lead generation, geofencing

7 Lead Generation Mistakes to Stop Making

 

Your website is your strongest business tool on the internet but simply having a website is not enough.

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Topics: digital marketing, lead generation, marketing strategy

Capture New Donors by Re-Engaging Lost Website Visitors

 

Everyone has a website but is yours growing your donor base? How many donation opportunities are you missing by not re-engaging valuable visitors that leave your website?

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Topics: digital marketing, lead generation, direct mail

How to Effectively Plan an A/B Test

 

One of the best ways to get to know your consumers is through A/B testing.

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Topics: digital marketing, lead generation, marketing strategy

3 Keys to Effective Data-Driven Lead Generation

 

Even those of us on the creative side of marketing understand that today, data is king.

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Topics: lead generation, marketing strategy, social data

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