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21 Website Must-Haves: Conversion

It’s rare for a new visitor to make a purchase on their first visit to your website. However, there are elements you can add to your site to increase the likelihood that first-time visitors don’t leave without taking some kind of action. The information you’re able to capture early on will allow you to nurture leads through the sales funnel until they’re ready to buy. 

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Topics: lead generation, digital marketing tactics, 21 Website Must-Haves

Lead Generation in the Era of Inbound Marketing

The basic premise of inbound marketing is that consumers come to you rather than blitzing with sales-speak and spray-and-pray promotions. So how do you go about incorporating lead-generating inbound strategies into your marketing? Here are a few places to start.

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Topics: lead generation, marketing strategy, inbound marketing

9 Reasons Your Website is a Lead Gen Dead End

A great website is essental for your inbound marketing funnel. With a great website, you can establish brand, inform prospects of your offerings, generate traffic with savvy SEO and content marketing, and capture leads through email lists and social buttons. Read More

Topics: lead generation, Web Design, inbound marketing

How To Design Landing Pages That Convert

Behind every great digital marketing campaign is a great landing page—or should be, anyway. Incorporate these characteristics in your design to create landing pages that support your marketing with a healthy supply of leads.

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Topics: lead generation, Landing Pages, Web Design

Lead Generation in the Era of Content Marketing

Since the boom of content marketing, we’ve seen claims that lead generation is dead and marketers need new tactics for increasing revenue and boosting sales. That’s only half true.

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Topics: content marketing, lead generation

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