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Strike a Balance: Integrating Social and Traditional Media

As social media expands into our lives at a lightning clip, consumers expect genuine, real-time dialogue with their favorite brands. This shift has pushed traditional media to evolve and adapt to the fast-moving advertising climate, leaving many marketers wondering if it still has a place in our 140-characters-or-less culture.

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Topics: social media, integrated marketing, traditional marketing

Senior Technology Trends for 2017

Today’s tech-savvy generation of older adults requires new services, tools, and communication styles. For organizations in the senior market, understanding the relationships seniors have to technology, their usage patterns and their challenges, will be  essential for a successful marketing strategy in 2017.

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Topics: digital marketing, integrated marketing, senior living, marketing strategy, technology

12 Days of UX-Mas

It’s that time of year again. That time when we reflect on all our relationships and encapsulate them with pounds of wrapping paper and fruit cake. It’s in this spirit that we’re taking a moment to contemplate our most cherished of relationships: that of brand and consumer.

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Topics: branding, marketing, UX, digital, lead generation, integrated marketing

Content Marketing: Why Blogging is Good Business

Despite all the chatter, content marketing can be a hard sell because many people aren’t sure what it really is, much less what its benefits are. The former we can solve right here, right now: Content marketing is the creation of high-quality content with a marketing agenda.

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Topics: content marketing, Ideas@Werk, blogging, marketing, digital marketing, integrated marketing

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