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7 Steps to a Successful, Integrated Social Marketing Strategy

 

Thanks to its key role in our everyday politics, culture and communication, social media is a consumer relationship opportunity you can’t afford to ignore.

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Topics: social media, integrated marketing, traditional marketing

Senior Technology Trends for 2017

Today’s tech-savvy generation of older adults requires new services, tools, and communication styles. For organizations in the senior market, understanding the relationships seniors have to technology, their usage patterns and their challenges, will be  essential for a successful marketing strategy in 2017.

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Topics: digital marketing, integrated marketing, senior living, marketing strategy, technology

12 Days of UX-Mas

It’s that time of year again. That time when we reflect on all our relationships and encapsulate them with pounds of wrapping paper and fruit cake. It’s in this spirit that we’re taking a moment to contemplate our most cherished of relationships: that of brand and consumer.

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Topics: branding, marketing, UX, digital, lead generation, integrated marketing

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