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Lead Generation in the Era of Inbound Marketing

The basic premise of inbound marketing is that consumers come to you rather than blitzing with sales-speak and spray-and-pray promotions. So how do you go about incorporating lead-generating inbound strategies into your marketing? Here are a few places to start.

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Topics: lead generation, marketing strategy, inbound marketing

How Inbound Marketing Can Shorten the Senior Living Sales Cycle

The senior housing sales cycle can be longer than most. But that doesn’t have to be an obstacle. By understanding the various stops and detours along a senior’s path to choosing a community, you can use their unique sales cycle to your advantage.

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Topics: senior living, inbound marketing, Sales strategy

9 Reasons Your Website is a Lead Gen Dead End

A great website is essental for your inbound marketing funnel. With a great website, you can establish brand, inform prospects of your offerings, generate traffic with savvy SEO and content marketing, and capture leads through email lists and social buttons. Read More

Topics: lead generation, Web Design, inbound marketing

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