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What is a Google Partner and Why Does it Matter?

Google dominates online search. Ergo, it also dominates paid search, otherwise known as search advertising. If you’re seeking a search advertising partner to manage your PPC and AdWords campaigns, you should look for one that’s attained Google Partner status.

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Topics: Google, digital marketing, marketing strategy

Google's New Ranking for Mobile-Friendly Websites

In a day and age where relationships are more abstract than ever and where your best friend is someone you met on Candy Crush, it can be hard to decipher the transition from borderline friendly to downright serious. This could not be truer than your website’s rank with the mobile world. What we mean is that the giant search engine known as Google has refocused its mobile stance and given websites an ultimatum: change your responsiveness towards mobile viewers or suffer the search engine-related consequences!

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Topics: Google, marketing, responsive website, mobile

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