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What is a Google Partner and Why Does it Matter?

Google dominates online search. Ergo, it also dominates paid search, otherwise known as search advertising. If you’re seeking a search advertising partner to manage your PPC and AdWords campaigns, you should look for one that’s attained Google Partner status.

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Topics: Google, digital marketing, marketing strategy

Google's New Ranking for Mobile-Friendly Websites

Google has refocused its mobile stance and given websites an ultimatum: change your responsiveness towards mobile viewers or suffer the search ranking consequences! Are you ready to respond?

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Topics: Google, marketing, responsive website, mobile

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