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Understanding User Experience with Empathy

Decoding the consumer mindset is a continuous challenge for marketers. To crack this code, we need to attack it from the other end. Empathic design is a process to do just that. Here’s a five step model to get you started.

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Topics: UX, digital research, Web Design, user esperience

Creeping on the Competition: A Brief Guide to Competitive Analysis

The abundance and immediacy of information on the Internet demands we pay ever more attention to our competitors. Unleash your inner Sherlock by adding these tools to your digital marketing arsenal.

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Topics: digital research, marketing analysis, competitive analysis

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