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The Art of Brand Consistency

Successful brands aren’t built in a day; they’re built every day. We’ve seen our share of small businesses dilute their brand by not establishing their style and branding standards. Here’s a few tips to keep your brand strong and steady. 

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Topics: branding, digital marketing, brand strategy, brand positioning

Paid Online Advertising 101: A Glossary of Terms

Heard about paid advertising and think it might be useful for your business, but not sure how to dive in? This article is for you. We break down the two primary types of paid online advertising and define some of the most common terms you need to know to get started. Read this post and you’ll be speaking fluent ad-speak in no time. 

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Topics: digital marketing, Paid Social, digital advertising

How to Increase Your Blog Traffic with Online Video | Imagewerks Marketing

Content marketing and social media marketing aren’t exactly the same thing. But they are symbiotic. And that means when consumer preference changes in one arena, it impacts the other. 

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Topics: blogging, digital marketing, Video, engagement

6 Senior Living Search Trends to Drive Your Marketing

For years, the senior housing industry has been preparing to handle the needs and expectations of the aging boomer population. That preparation has translated into a lot of new construction and new players in the marketplace. Just as the number of potential senior housing consumers has risen, so has competitive pressure. So how do you stand out? 

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Topics: digital marketing, senior living, digital marketing tactics, Search marketing

New Faces: Jen Simmet & Jessie Conley Join the Imagewerks Team

This spring, Imagewerks welcomed two new faces to the team: Jen Simmet, our new Marketing Specialist, keeps the wheels spinning on our in-house marketing efforts. Digital Project Manager Jessie Conley comes on board to help manage our ever-growing digital workload. 

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Topics: digital marketing, Digital marketing team, Imagewërks Marketing

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