When marketing to baby boomers, you need to consider their numbers – there are over 76 million people who fall into this unique demographic.
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When marketing to baby boomers, you need to consider their numbers – there are over 76 million people who fall into this unique demographic.
Read MoreTopics: integrated marketing, senior living, marketing strategy, digital marketing tactics
Members of the Imagewërks Business Development Team attended the recent Argentum Senior Living Executive Conference in San Antonio, Texas on April 15-17, and had a great time meeting attendees and learning at the educational sessions.
Read MoreTopics: senior living, marketing strategy, digital marketing tactics, tradeshow
As the national demographics continue to shift toward an ever-larger senior population, senior living marketers find themselves in a strange conundrum.
Read MoreTopics: Ideas@Werk, integrated marketing, senior living, marketing strategy, digital marketing tactics, direct mail
People expect products and services and they expect them now. (Blame Amazon, the Internet, Skype.) It has to be fast (be fast or be last), it has to be easy to use, it has to be uniquely priced. But—more than anything—marketers need to find ways to stand out in an overly saturated market through creating a personalized customer/user experience. How?
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