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2018 Digital Marketing Forecast

People expect products and services and they expect them now. (Blame Amazon, the Internet, Skype.) It has to be fast (be fast or be last), it has to be easy to use, it has to be uniquely priced. But—more than anything—marketers need to find ways to stand out in an overly saturated market through creating a personalized customer/user experience. How? 

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Topics: digital marketing tactics, digital marketing

Inbound vs. Outbound Marketing: Tips On When to "Push" or "Pull"

Today, more marketers than ever are turning to inbound marketing to move their brands forward. And why not? Just look at how consumer behavior has changed in the last ten years alone. 

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Topics: Sales strategy, inbound marketing, digital marketing tactics

3 Senior Living Marketing Trends for 2018

Baby boomers are redefining how senior communities are designed and healthcare is administered. Technology adoption is just one way that baby boomers differ from their parents’ generation, but it’s a big one.

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Topics: digital marketing, senior living, digital marketing tactics

4 Tips for Managing Social Media Feedback

Social media has become an essential ingredient in the marketing mix. As new platforms rise and old ones evolve, it’s important to stay plugged into the ways users’ expectations and engagement patterns change with them. 

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Topics: digital marketing tactics, social media strategy, social media marketing, social media

5 Blog Posts from 2017 That Prove The Importance of Digital Marketing

Maintaining an integrated online presence for your company is becoming more important with each passing year. In fact, it’s already non-negotiable if you want to grow your business. Don’t believe us? Read through these five blog posts and then we’ll talk.

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Topics: digital marketing, digital marketing tactics, marketing strategy

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