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How to Attract Boomers: Shifting How to Sell

 When marketing to baby boomers, you need to consider their numbers – there are over 76 million people who fall into this unique demographic.

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Topics: integrated marketing, senior living, marketing strategy, digital marketing tactics

Argentum Senior Living Executive Conference Recap

 

Members of the Imagewërks Business Development Team attended the recent Argentum Senior Living Executive Conference in San Antonio, Texas on April 15-17, and had a great time meeting attendees and learning at the educational sessions.

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Topics: senior living, marketing strategy, digital marketing tactics, tradeshow

Senior Living Special: How to Boost Occupancy with Integrated Marketing

 

As the national demographics continue to shift toward an ever-larger senior population, senior living marketers find themselves in a strange conundrum.

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Topics: Ideas@Werk, integrated marketing, senior living, marketing strategy, digital marketing tactics, direct mail

Foolproof Formula to Boost Occupancy Through Your Website

 

We know getting more tours of your senior living community is one of your top priorities.

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2018 Digital Marketing Forecast

People expect products and services and they expect them now. (Blame Amazon, the Internet, Skype.) It has to be fast (be fast or be last), it has to be easy to use, it has to be uniquely priced. But—more than anything—marketers need to find ways to stand out in an overly saturated market through creating a personalized customer/user experience. How? 

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Topics: digital marketing, digital marketing tactics

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