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21 Website Must-Haves: Conversion

It’s rare for a new visitor to make a purchase on their first visit to your website. However, there are elements you can add to your site to increase the likelihood that first-time visitors don’t leave without taking some kind of action. The information you’re able to capture early on will allow you to nurture leads through the sales funnel until they’re ready to buy. 

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Topics: lead generation, digital marketing tactics, 21 Website Must-Haves

6 Senior Living Search Trends to Drive Your Marketing

For years, the senior housing industry has been preparing to handle the needs and expectations of the aging boomer population. That preparation has translated into a lot of new construction and new players in the marketplace. Just as the number of potential senior housing consumers has risen, so has competitive pressure. So how do you stand out? 

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Topics: digital marketing, senior living, digital marketing tactics, Search marketing

9 Digital Marketing Mistakes That Might Be Holding You Back

The chaotic nature of the internet makes it easy to think digital marketing is a game of luck, and getting results is up to chance. But you can tame the unpredictable whims of the internet with the right techniques. If you’re not getting results, one of these nine digital marketing mistakes may be at fault. 

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Topics: digital marketing, marketing strategy, digital marketing tactics

Looking into the Crystal Ball: 7 SEO Trends That Will Dominate 2017

Staying on top of what’s shaping the future of SEO is key to online success, and with its ability to transform at a breakneck pace, now’s the time to start prioritizing the latest best practices in SEO. 

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Topics: digital marketing, SEO, digital marketing tactics, Search marketing

The Evolution of Content Marketing

Content marketing is growing at an explosive rate. On average, marketers created 70% more content in 2015 than they did the year before, but how is it changing? Let’s take a look at how booming demand is shaping marketing strategy, and how your business can benefit.

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Topics: content marketing, content strategy, digital marketing tactics

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