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How to Increase Your Blog Traffic with Online Video | Imagewerks Marketing

Content marketing and social media marketing aren’t exactly the same thing. But they are symbiotic. And that means when consumer preference changes in one arena, it impacts the other. 

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Topics: blogging, digital marketing, Video, engagement

6 Senior Living Search Trends to Drive Your Marketing

For years, the senior housing industry has been preparing to handle the needs and expectations of the aging boomer population. That preparation has translated into a lot of new construction and new players in the marketplace. Just as the number of potential senior housing consumers has risen, so has competitive pressure. So how do you stand out? 

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Topics: digital marketing, senior living, digital marketing tactics, Search marketing

New Faces: Jen Simmet & Jessie Conley Join the Imagewerks Team

This spring, Imagewerks welcomed two new faces to the team: Jen Simmet, our new Marketing Specialist, keeps the wheels spinning on our in-house marketing efforts. Digital Project Manager Jessie Conley comes on board to help manage our ever-growing digital workload. 

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Topics: digital marketing, Digital marketing team, Imagewërks Marketing

Climb the Ranks: 6 Tips for SEO Success

Boosting your search performance and rocketing to page one is the holy grail of SEO strategy. While plenty of articles will have you believe a top Google ranking is as simple as unlocking the “#1 Trick to Cracking the SEO Code,” the trust is that it takes time to build the kind of search authority that drives organic traffic. The only “trick” is that slow and steady wins the race.

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Topics: digital marketing, marketing strategy, SEO

What is a Google Partner and Why Does it Matter?

Google dominates online search. Ergo, it also dominates paid search, otherwise known as search advertising. If you’re seeking a search advertising partner to manage your PPC and AdWords campaigns, you should look for one that’s attained Google Partner status.

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Topics: Google, digital marketing, marketing strategy

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