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Facebook's 2018 News Feed Changes: How They Impact Your Marketing

In January, Facebook announced it was making changes to its news feed algorithm in an attempt to make time on the platform more meaningful—and perhaps more psychologically healthy.

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Topics: digital marketing, Facebook, Content marketing

5 Effective Digital Marketing Strategies

Don’t miss opportunities to reach prospective consumers and connect with your audience—make the most of online marketing strategies.

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Topics: digital marketing, social media marketing, Content marketing

Digital Marketing in the Era of Fake News

What exactly, is fake news and can it impact your digital marketing? (The answer is yes.)

 

Fake news is not satire, like The Onion, and it’s not solely politically-focused, although the term “fake news” came to light during the 2016 U.S. presidential election. It’s an issue of questionable online content—and shady publishers—spreading rumors or false information intended to be believed and shared, with the goal of attracting people.

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Topics: digital marketing, content strategy, brand voice

4 Unsung Social Media Metrics That Matter

With its varied opportunities for building brand awareness and fostering customer engagement, social media has more than earned its place in the digital marketing mix over the past decade.

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Topics: digital marketing, social media

The Senior Living Sales Funnel: How to Increase Occupancy with Digital Marketing

As the national demographics continue to shift toward an ever larger senior population, senior living marketers find themselves in a strange conundrum.

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Topics: digital marketing, lead generation, senior living

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