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6 Keys to Building Your Brand on a Budget

Digital marketing has more CMOs seeing the value in a strong brand that can support engagement across multiple platforms. With B2B budgets poised to grow in this area most, let’s take look at how a Minimum Viable Brand can save your budget.

 

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Topics: digital marketing, brand strategy, marketing strategy, Marketing Budget

Pivoting to Video: The Dos and Don'ts for Your Marketing Mix

In the past year, more than six high-profile media companies (notably MTV News, HuffPost Live, and Fox Sports) have announced a “pivot to video,” meaning they reduce the size of their editorial teams in favor of focusing on video production. With one such announcement after another, “pivot to video” has achieved a sort of gallows humor meme status in the media and publishing community. But what does the trend of pivoting to video mean for marketers? 

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Topics: content marketing, digital marketing, social media marketing

How to Use Visual Storytelling to Boost Your Content Marketing

Consider the following: 93% of Facebook's most engaging posts include images; video posts are shared 12 times more often than other posts; and video will account for 80% of ALL Internet traffic by 2019. With numbers like that, if you’re not including visuals in your online content, you’re missing opportunities to engage. Here are 5 tips to create visual content that cuts through the clutter.

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Topics: digital marketing, brand storytelling

The Art of Brand Consistency

Successful brands aren’t built in a day; they’re built every day. We’ve seen our share of small businesses dilute their brand by not establishing their style and branding standards. Here’s a few tips to keep your brand strong and steady. 

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Topics: branding, digital marketing, brand strategy, brand positioning

Paid Online Advertising 101: A Glossary of Terms

Heard about paid advertising and think it might be useful for your business, but not sure how to dive in? This article is for you. We break down the two primary types of paid online advertising and define some of the most common terms you need to know to get started. Read this post and you’ll be speaking fluent ad-speak in no time. 

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Topics: digital marketing, Paid Social, digital advertising

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