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New Faces: Jen Simmet & Jessie Conley Join the Imagewerks Team

This spring, Imagewerks welcomed two new faces to the team: Jen Simmet, our new Marketing Specialist, keeps the wheels spinning on our in-house marketing efforts. Digital Project Manager Jessie Conley comes on board to help manage our ever-growing digital workload. 

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Topics: digital marketing, Digital marketing team, Imagewërks Marketing

Climb the Ranks: 6 Tips for SEO Success

Boosting your search performance and rocketing to page one is the holy grail of SEO strategy. While plenty of articles will have you believe a top Google ranking is as simple as unlocking the “#1 Trick to Cracking the SEO Code,” the trust is that it takes time to build the kind of search authority that drives organic traffic. The only “trick” is that slow and steady wins the race.

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Topics: digital marketing, marketing strategy, SEO

What is a Google Partner and Why Does it Matter?

Google dominates online search. Ergo, it also dominates paid search, otherwise known as search advertising. If you’re seeking a search advertising partner to manage your PPC and AdWords campaigns, you should look for one that’s attained Google Partner status.

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Topics: Google, digital marketing, marketing strategy

Your Tenants Are On Facebook: Are You Taking Advantage?

As a property management professional, your success is measured by your occupancy rate. With over 90% of renters starting their property search online, it’s critical to connect with prospective residents and build community to engage with your existing residents – online and offline. No pressure, right?

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Topics: digital marketing, social media, social media marketing, social media strategy, property development

9 Digital Marketing Mistakes That Might Be Holding You Back

The chaotic nature of the internet makes it easy to think digital marketing is a game of luck, and getting results is up to chance. But you can tame the unpredictable whims of the internet with the right techniques. If you’re not getting results, one of these nine digital marketing mistakes may be at fault. 

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Topics: digital marketing, marketing strategy, digital marketing tactics

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