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Paid Online Advertising 101: A Glossary of Terms

Heard about paid advertising and think it might be useful for your business, but not sure how to dive in? This article is for you. We break down the two primary types of paid online advertising and define some of the most common terms you need to know to get started. Read this post and you’ll be speaking fluent ad-speak in no time. 

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Topics: digital marketing, Paid Social, digital advertising

Instagram Introduces New Tools for Marketers

Good news, marketers! Instagram is making it easier to advertise. They’re now developing features to make marketing on Instagram similar to Facebook, whose suite of advertising tools and insights have become the gold standard of social marketing.

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Topics: branding, marketing, social media, digital advertising, instagram

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