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7 Core Principles of Responsive Web Design

If there’s one single thing that will make or break your online success, it’s responsive web design. Simply put, if your website isn’t mobile-friendly, you’re going to lose business. But don’t let responsive web design intimidate you. Follow these seven core principles of responsive web design to create a good mobile experience.

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Topics: design, digital, website design, website performance

12 Days of UX-Mas

It’s that time of year again. That time when we reflect on all our relationships and encapsulate them with pounds of wrapping paper and fruit cake. It’s in this spirit that we’re taking a moment to contemplate our most cherished of relationships: that of brand and consumer.

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Topics: branding, marketing, UX, digital, lead generation, integrated marketing

Leveraging Your Brand to Tell Your Community's story

So, you’re onboard with improving your voice and enhancing your community’s story. Great! You’ve taken the first step towards brand clarity! But then you stop, overthink it, and have a hard time putting pen to paper or words to voice. Don’t feel bad, it happens to the best of us. Read More

Topics: content marketing, branding, marketing, digital

Next Level Marketing: Generation Z

With social, digital and marketing trends evolving faster than ever, it’s important to keep your sales-savvy eye on what’s coming next. And what’s coming next is BIG. Think 25 percent of the United States’ population big. What’s coming next is Generation Z, a grouping of individuals born from the mid-1990s to the mid-2000s whose mindset, influences and spending habits are much different than the often-considered Millennial generation. While it may be hard to fully grasp the magnitude of this post-Millennial wave of youth, what’s not hard is dreaming on the economic impact made by where, when, how and why they choose to spend their money. Currently having an average allowance of $16.90 on hand ($44 billion annually), Gen Zers are already influencing the economy. Can you imagine the future benefit of mastering this market three, five, or 10 years down the road? We can. Let’s look at the next generation, what makes it unique and what you can do to prepare your business for its arrival.

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Topics: Gen Z, millennials, marketing, digital, social

How We Wërk

Take a look at the ideas that make us wërk. 

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