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Digital Marketing in the Era of Fake News

What exactly, is fake news and can it impact your digital marketing? (The answer is yes.)


Fake news is not satire, like The Onion, and it’s not solely politically-focused, although the term “fake news” came to light during the 2016 U.S. presidential election. It’s an issue of questionable online content—and shady publishers—spreading rumors or false information intended to be believed and shared, with the goal of attracting people.

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Topics: digital marketing, content strategy, brand voice

21 Website Must-Haves: Engagement

With the rise of inbound marketing, content has become one of the most essential ingredients of digital marketing success. The prettiest website in the world won’t help your bottom line if the content isn’t up to par. Read on to learn how to use content to attract visitors, boost search engine success, and convert leads into customers. 

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Topics: content strategy, Content marketing, 21 Website Must-Haves, engagement

7 Ways to Make Your Content Compelling

In the age of click-and-scroll, it’s easy to assume the hallmarks of persuasive communication have fundamentally changed. Regardless of the medium, brand marketing still comes down to identifying and satisfying your audience’s need. So how do you create the right content for the right audience—and still satisfy your SEO needs?

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Topics: content strategy, SEO, Content marketing

7 Tips to Scaling Content Production Without Blowing Your Budget

According to Facebook Insights, people check their devices for fresh content up to 150 times per day. With that kind of demand, how do you keep up and keep consumers engaged with your brand? Use these tips to rise to the challenge.

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Topics: content strategy, Content marketing

7 Steps to Online Reputation Management in Senior Living

As older adults and their families spring to the internet to assess their senior living options, your online reputation can either help or hurt your opportunity to earn their business. Follow these steps to make the best impression you can.

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Topics: social media, senior living, content strategy, social media marketing

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