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21 Website Must-Haves: Engagement

With the rise of inbound marketing, content has become one of the most essential ingredients of digital marketing success. The prettiest website in the world won’t help your bottom line if the content isn’t up to par. Read on to learn how to use content to attract visitors, boost search engine success, and convert leads into customers. 

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Topics: content strategy, Content marketing, 21 Website Must-Haves, engagement

7 Ways to Make Your Content Compelling

In the age of click-and-scroll, it’s easy to assume the hallmarks of persuasive communication have fundamentally changed. Regardless of the medium, brand marketing still comes down to identifying and satisfying your audience’s need. So how do you create the right content for the right audience—and still satisfy your SEO needs?

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Topics: content strategy, SEO, Content marketing

7 Tips to Scaling Content Production Without Blowing Your Budget

According to Facebook Insights, people check their devices for fresh content up to 150 times per day. With that kind of demand, how do you keep up and keep consumers engaged with your brand? Use these tips to rise to the challenge.

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Topics: content strategy, Content marketing

7 Steps to Online Reputation Management in Senior Living

As older adults and their families spring to the internet to assess their senior living options, your online reputation can either help or hurt your opportunity to earn their business. Follow these steps to make the best impression you can.

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Topics: social media, senior living, content strategy, social media marketing

The Evolution of Content Marketing

Content marketing is growing at an explosive rate. On average, marketers created 70% more content in 2015 than they did the year before, but how is it changing? Let’s take a look at how booming demand is shaping marketing strategy, and how your business can benefit.

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Topics: content marketing, content strategy, digital marketing tactics

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