<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1040703452609373&amp;ev=PageView&amp;noscript=1">

5 LinkedIn Tips for Maximum Shareability

Nearly every B2B brand has a presence on LinkedIn, but 43 of the 94 percent B2B marketers on the platform aren’t sure how to take advantage of its paid advertising options. Learn from these 5 tips from LinkedIn’s top-performing sponsored content from the last six months.

Read More

Topics: content marketing, Paid Social, LinkedIn, social media strategy

Five Visual Storytelling Tips to Supercharge Your Marketing

Thanks to the domination of social media, visual storytelling has become a powerful tool in content marketing. But you can’t just slap together a few stock photos and call it a day. Your visual content should be just as intentional and well-crafted as the copy you put before your audience.

Read More

Topics: content marketing, marketing strategy, brand storytelling, Web Design

4 MVPs You Need on Your Content Marketing Team

A strong content marketing program can be as effective as a large sales team in producing qualified leads for your company, but a poorly-executed strategy will be nothing more than digital deadweight. To produce a substantive program of content capable of lead gen heavy lifting, you need a talented and savvy content marketing team.

Read More

Topics: content marketing, Marketing roles, Digital marketing team

Lead Generation in the Era of Content Marketing

Since the boom of content marketing, we’ve seen claims that lead generation is dead and marketers need new tactics for increasing revenue and boosting sales. That’s only half true.

Read More

Topics: content marketing, lead generation

If Content is King, PR is Queen

Marketers often view PR and content marketing as two separate entities. Too often, it comes down to choosing between the control of 'owned media' and the credibility of ‘earned media,' but it doesn’t have to be all or none.

Read More

Topics: content marketing, public relations, PR

Suggested Reading

Need More Ideas@Wërk?

How We Wërk

Take a look at the ideas that make us wërk. 

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all