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Finding Your Brand Voice: Three Keys for Senior Living Marketers

 

Branding has always been one of the trickiest aspects of marketing.

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Topics: content marketing, branding, senior living

6 Ways Content Marketing Can Help Your Business

 

If you’ve spent any time researching how to best market your business, you’ve likely come across the term content marketing.

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Topics: content marketing, blogging, digital marketing

Pivoting to Video: The Dos and Don'ts for Your Marketing Mix

In the past year, more than six high-profile media companies (notably MTV News, HuffPost Live, and Fox Sports) have announced a “pivot to video,” meaning they reduce the size of their editorial teams in favor of focusing on video production. With one such announcement after another, “pivot to video” has achieved a sort of gallows humor meme status in the media and publishing community. But what does the trend of pivoting to video mean for marketers? 

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Topics: content marketing, digital marketing, social media marketing

A Minute to Market: 4 Video Marketing Lessons We Can Learn from the Makers of Tasty

How-to videos are nothing new but relevant, snack-sized, DIY videos that manage to secure 52 million likes and over 2.2 billion views are a special kind of marketing magic. The story behind Tasty’s success is an excellent how-to in and of itself: a guide to dominating a niche audience in a mixed media world.

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Topics: social media, content marketing, digital marketing

The Evolution of Content Marketing

Content marketing is growing at an explosive rate. On average, marketers created 70% more content in 2015 than they did the year before, but how is it changing? Let’s take a look at how booming demand is shaping marketing strategy, and how your business can benefit.

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Topics: content strategy, content marketing, digital marketing tactics

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