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Pivoting to Video: The Dos and Don'ts for Your Marketing Mix

In the past year, more than six high-profile media companies (notably MTV News, HuffPost Live, and Fox Sports) have announced a “pivot to video,” meaning they reduce the size of their editorial teams in favor of focusing on video production. With one such announcement after another, “pivot to video” has achieved a sort of gallows humor meme status in the media and publishing community. But what does the trend of pivoting to video mean for marketers? 

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Topics: content marketing, digital marketing, social media marketing

A Minute to Market: 4 Video Marketing Lessons We Can Learn from the Makers of Tasty

How-to videos are nothing new but relevant, snack-sized, DIY videos that manage to secure 52 million likes and over 2.2 billion views are a special kind of marketing magic. The story behind Tasty’s success is an excellent how-to in and of itself: a guide to dominating a niche audience in a mixed media world.

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Topics: content marketing, digital marketing, social media

The Evolution of Content Marketing

Content marketing is growing at an explosive rate. On average, marketers created 70% more content in 2015 than they did the year before, but how is it changing? Let’s take a look at how booming demand is shaping marketing strategy, and how your business can benefit.

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Topics: content marketing, content strategy, digital marketing tactics

5 LinkedIn Tips for Maximum Shareability

Nearly every B2B brand has a presence on LinkedIn, but 43 of the 94 percent B2B marketers on the platform aren’t sure how to take advantage of its paid advertising options. Learn from these 5 tips from LinkedIn’s top-performing sponsored content from the last six months.

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Topics: content marketing, Paid Social, social media strategy, LinkedIn

Five Visual Storytelling Tips to Supercharge Your Marketing

Thanks to the domination of social media, visual storytelling has become a powerful tool in content marketing. But you can’t just slap together a few stock photos and call it a day. Your visual content should be just as intentional and well-crafted as the copy you put before your audience.

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Topics: content marketing, marketing strategy, brand storytelling, Web Design

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