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The Art of Brand Consistency

Successful brands aren’t built in a day; they’re built every day. We’ve seen our share of small businesses dilute their brand by not establishing their style and branding standards. Here’s a few tips to keep your brand strong and steady. 

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Topics: branding, digital marketing, brand strategy, brand positioning

The 4 C's of Multi-family Marketing: Why Your Apartment Community Needs a Brand

When you’re developing a new multi-family apartment project, you’re considering a lot of things: how many units to include, square footage, which amenities to offer, and what to charge for rent. What you may not be thinking about is your community’s brand. Here are four reasons why you should.

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Topics: branding, Case Study, Rebranding, property development, Developers

5 Qualities of Highly Effective Logos

If you’ve ever sat in on ad agency pitch, you’ve likely heard someone say, “Your logo is not your brand.” And that’s true. Your brand is the emotional perception of your company, its products and its services. Your brand lives out in the world, within the hearts and minds of consumers.

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Topics: branding, logo design, brand positioning

How to Rebrand Without Losing Your SEO Ranking, Part 2

In Part One of How to Rebrand Without Losing Your SEO Ranking, we discussed the difference between a rebrand and a refresh, the risks and rewards that come with rebranding your company, and the first four steps of executing a digital rebrand without endangering your hard-won SEO ranking.

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Topics: branding, brand strategy, SEO, Rebranding

How to Rebrand Without Losing Your SEO Ranking, Part 1

Rebranding your company is an exciting process that can be a huge boost for brand awareness, customer loyalty, and business. However, rebranding can be a minefield for SEO missteps, and is the root cause of one of the most common mistakes businesses make on their website.

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Topics: branding, brand strategy, SEO, Rebranding

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