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The Psychology of Color in Today’s Brand Marketing

 

Much has been theorized about the so-called “psychology of color in marketing,” or how colors evoke certain emotions that can be used to influence customers. 

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Topics: brand voice, brand strategy, logo design

Digital Marketing in the Era of Fake News

What exactly, is fake news and can it impact your digital marketing? (The answer is yes.)

 

Fake news is not satire, like The Onion, and it’s not solely politically-focused, although the term “fake news” came to light during the 2016 U.S. presidential election. It’s an issue of questionable online content—and shady publishers—spreading rumors or false information intended to be believed and shared, with the goal of attracting people.

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Topics: content strategy, digital marketing, brand voice

5 Tips for Writing a Strong Vision Statement

No matter what the product or service, every business needs loyal customers and dedicated employees to succeed. Inspiring others to follow you can be difficult without a clear idea of where you’re going. A well-written vision statement can provide the direction, purpose and values employees, investors and customers need to fully embrace their role in your brand’s success. 

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Topics: brand strategy, brand positioning, brand voice

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