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From a Story Told to a Story Lived: The Storyscaping Approach

Successful marketing is not a one way relationship. A good brand is a good experience. Don't just tell a story, invite your audience into your world to become part of a story, and set the stage for longterm value. Enter: Storyscaping.

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Topics: brand strategy, marketing strategy, brand storytelling, storyscaping

Authenticity and The Future of Branding

Brands today are much more than a single feature, benefit, or promise. The permeable lines between brand and consumer, media and advertising have extended the concept of brand to all facets of life. This wasn’t always the case. So how did we get here, and what does it mean for your business?

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Topics: brand strategy, brand positioning, brand promise

The Dinner Party Test: 5 Elements of Strong Brand Positioning

If you had to introduce your brand at a dinner party, what would you say? In an ideal world, you’ll leave your guests with a specific, favorable impression of who you are and what you’re about. But that can be easier said than done.

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Topics: brand strategy, brand positioning

The 5-Minute Guide to Influencer Marketing

Influencer marketing is about associating your brand with individuals who have a proven record of engagement and credibility with your audience. It’s the new word of mouth, and it’s quickly becoming a cornerstone of digital advertising and marketing.

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Topics: brand strategy, social media marketing, influencer marketing

Get More Impact From Your Content With These 5 Practices

Want your brand to make it in today’s content-fatigued culture? Your content needs a job: to serve an audience need, and fulfill an organizational goal. You can’t guarantee you’ll make it, but there are ways to get the most impact. Leverage your content in the right way by abiding these 5 tips

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Topics: social media, brand strategy, Content marketing

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