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Authenticity and The Future of Branding

 

Once upon a time, a brand was an identity. Product brands could focus on one promise—and work solely to deliver on it.

 

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Topics: brand strategy, brand positioning, brand promise

8 Tips to Avoid Brand Fatigue

Marketers frequently hear the word “relevant” when discussing their brand’s staying power. How do you stay relevant in an always-changing market?

 

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Topics: brand strategy, website design

The 5-Minute Guide to Influencer Marketing

Influencer marketing is the action of associating your brand with individuals (influencers) who can reach a large number of people. These influencers can promote a partnership, celebrate a milestone, and expand on word of mouth.

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Topics: brand strategy, social media marketing, influencer marketing

6 Keys to Building Your Brand on a Budget

Digital marketing has more CMOs seeing the value in a strong brand that can support engagement across multiple platforms. With B2B budgets poised to grow in this area most, let’s take look at how a Minimum Viable Brand can save your budget.

 

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Topics: digital marketing, brand strategy, marketing strategy, Marketing Budget

5 Tips for Writing a Strong Vision Statement

No matter what the product or service, every business needs loyal customers and dedicated employees to succeed. Inspiring others to follow you can be difficult without a clear idea of where you’re going. A well-written vision statement can provide the direction, purpose and values employees, investors and customers need to fully embrace their role in your brand’s success. 

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Topics: brand strategy, brand positioning, brand voice

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