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How to Rebrand Without Losing Your SEO Ranking, Part 2

In Part One of How to Rebrand Without Losing Your SEO Ranking, we discussed the difference between a rebrand and a refresh, the risks and rewards that come with rebranding your company, and the first four steps of executing a digital rebrand without endangering your hard-won SEO ranking.

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Topics: branding, brand strategy, SEO, Rebranding

How to Rebrand Without Losing Your SEO Ranking, Part 1

Rebranding your company is an exciting process that can be a huge boost for brand awareness, customer loyalty, and business. However, rebranding can be a minefield for SEO missteps, and is the root cause of one of the most common mistakes businesses make on their website.

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Topics: branding, brand strategy, SEO, Rebranding

From a Story Told to a Story Lived: The Storyscaping Approach

Successful marketing is not a one way relationship. A good brand is a good experience. Don't just tell a story, invite your audience into your world to become part of a story, and set the stage for longterm value. Enter: Storyscaping.

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Topics: brand strategy, marketing strategy, brand storytelling, storyscaping

Authenticity and The Future of Branding

Brands today are much more than a single feature, benefit, or promise. The permeable lines between brand and consumer, media and advertising have extended the concept of brand to all facets of life. This wasn’t always the case. So how did we get here, and what does it mean for your business?

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Topics: brand strategy, brand positioning, brand promise

The Dinner Party Test: 5 Elements of Strong Brand Positioning


If you had to introduce your brand at a dinner party, what would you say? In an ideal world, you’ll leave your guests with a specific, favorable impression of who you are and what you’re about. But that can be easier said than done.

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Topics: brand strategy, brand positioning

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