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Storyscaping 101: How to make customers the heroes of your brand story

 

Storytelling is a part of our human nature.

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Topics: brand strategy, marketing strategy, brand storytelling, storyscaping

Make the Most of Your Online Presence to Generate Leads

 

In order to maintain a healthy customer base, every business—regardless of what type of industry—needs to generate good leads.

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Topics: digital marketing, lead generation, brand strategy

Authenticity and The Future of Branding

 

Once upon a time, a brand was an identity. Product brands could focus on one promise—and work solely to deliver on it.

 

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Topics: brand strategy, brand positioning, brand promise

8 Tips to Avoid Brand Fatigue

Marketers frequently hear the word “relevant” when discussing their brand’s staying power. How do you stay relevant in an always-changing market?

 

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Topics: brand strategy, website design

The 5-Minute Guide to Influencer Marketing

Influencer marketing is the action of associating your brand with individuals (influencers) who can reach a large number of people. These influencers can promote a partnership, celebrate a milestone, and expand on word of mouth.

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Topics: brand strategy, social media marketing, influencer marketing

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