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The Psychology of Color in Today’s Brand Marketing

 

Much has been theorized about the so-called “psychology of color in marketing,” or how colors evoke certain emotions that can be used to influence customers. 

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Topics: brand voice, brand strategy, logo design

Storyscaping 101: How to make customers the heroes of your brand story

 

Storytelling is a part of our human nature.

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Topics: brand storytelling, marketing strategy, storyscaping, brand strategy

Make the Most of Your Online Presence to Generate Leads

 

In order to maintain a healthy customer base, every business—regardless of what type of industry—needs to generate good leads.

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Topics: lead generation, digital marketing, brand strategy

Authenticity and The Future of Branding

 

Once upon a time, a brand was an identity. Product brands could focus on one promise—and work solely to deliver on it.

 

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Topics: brand strategy, brand positioning, brand promise

8 Tips to Avoid Brand Fatigue

Marketers frequently hear the word “relevant” when discussing their brand’s staying power. How do you stay relevant in an always-changing market?

 

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Topics: website design, brand strategy

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