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Authenticity and The Future of Branding

Brands today are much more than a single feature, benefit, or promise. The permeable lines between brand and consumer, media and advertising have extended the concept of brand to all facets of life. This wasn’t always the case. So how did we get here, and what does it mean for your business?

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Topics: brand strategy, brand positioning, brand promise

The Dinner Party Test: 5 Elements of Strong Brand Positioning


If you had to introduce your brand at a dinner party, what would you say? In an ideal world, you’ll leave your guests with a specific, favorable impression of who you are and what you’re about. But that can be easier said than done.

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Topics: brand strategy, brand positioning

How We Wërk

Take a look at the ideas that make us wërk. 

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