<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1040703452609373&amp;ev=PageView&amp;noscript=1">

5 Tips for Writing a Strong Vision Statement

No matter what the product or service, every business needs loyal customers and dedicated employees to succeed. Inspiring others to follow you can be difficult without a clear idea of where you’re going. A well-written vision statement can provide the direction, purpose and values employees, investors and customers need to fully embrace their role in your brand’s success. 

Read More

Topics: brand strategy, brand positioning, brand voice

The Art of Brand Consistency

Successful brands aren’t built in a day; they’re built every day. We’ve seen our share of small businesses dilute their brand by not establishing their style and branding standards. Here’s a few tips to keep your brand strong and steady. 

Read More

Topics: branding, digital marketing, brand strategy, brand positioning

5 Qualities of Highly Effective Logos

If you’ve ever sat in on ad agency pitch, you’ve likely heard someone say, “Your logo is not your brand.” And that’s true. Your brand is the emotional perception of your company, its products and its services. Your brand lives out in the world, within the hearts and minds of consumers.

Read More

Topics: branding, logo design, brand positioning

Authenticity and The Future of Branding

Brands today are much more than a single feature, benefit, or promise. The permeable lines between brand and consumer, media and advertising have extended the concept of brand to all facets of life. This wasn’t always the case. So how did we get here, and what does it mean for your business?

Read More

Topics: brand strategy, brand positioning, brand promise

The Dinner Party Test: 5 Elements of Strong Brand Positioning


If you had to introduce your brand at a dinner party, what would you say? In an ideal world, you’ll leave your guests with a specific, favorable impression of who you are and what you’re about. But that can be easier said than done.

Read More

Topics: brand strategy, brand positioning

Suggested Reading

Need More Ideas@Wërk?

How We Wërk

Take a look at the ideas that make us wërk. 

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all