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5 Steps to Greater Brand Consistency

 

Marketing today moves at a fast pace that’s increasing every day.

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Topics: branding, digital marketing, brand strategy, brand positioning

5 Qualities of Highly Effective Logos

 

Creating a unique and memorable logo can sometimes feel like a daunting task.

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Topics: logo design, brand positioning, branding

Authenticity and The Future of Branding

 

Once upon a time, a brand was an identity. Product brands could focus on one promise—and work solely to deliver on it.

 

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Topics: brand strategy, brand positioning, brand promise

5 Tips for Writing a Strong Vision Statement

No matter what the product or service, every business needs loyal customers and dedicated employees to succeed. Inspiring others to follow you can be difficult without a clear idea of where you’re going. A well-written vision statement can provide the direction, purpose and values employees, investors and customers need to fully embrace their role in your brand’s success. 

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Topics: brand strategy, brand positioning, brand voice

The Dinner Party Test: 5 Elements of Strong Brand Positioning


If you had to introduce your brand at a dinner party, what would you say? In an ideal world, you’ll leave your guests with a specific, favorable impression of who you are and what you’re about. But that can be easier said than done.

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Topics: brand strategy, brand positioning

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