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How a Solid Brand Identity Leads to New Hires

 

Finding and securing the right talent for your business can be challenging, but having a solid brand identity can help you attract the sort of employees you want. 

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Topics: senior living, brand strategy, brand positioning, brand storytelling, brand voice

5 Steps to Greater Brand Consistency

 

Marketing today moves at a fast pace that’s increasing every day.

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Topics: branding, digital marketing, brand strategy, brand positioning

5 Qualities of Highly Effective Logos

 

Creating a unique and memorable logo can sometimes feel like a daunting task.

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Topics: branding, logo design, brand positioning

Authenticity and The Future of Branding

 

Once upon a time, a brand was an identity. Product brands could focus on one promise—and work solely to deliver on it.

 

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Topics: brand strategy, brand positioning, brand promise

5 Tips for Writing a Strong Vision Statement

No matter what the product or service, every business needs loyal customers and dedicated employees to succeed. Inspiring others to follow you can be difficult without a clear idea of where you’re going. A well-written vision statement can provide the direction, purpose and values employees, investors and customers need to fully embrace their role in your brand’s success. 

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Topics: brand strategy, brand positioning, brand voice

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