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3 Steps to Creating Buyer Personas

Buyer personas are the picture you paint of your ideal customer. They go beyond basic demographics to include the intangible psychographics that make a person tick. Personas help you define what problems you're solving and the best messages and tactics to use in your sales process. They're essential tools in marketing, and these three steps will help get you started.

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Topics: audience segmentation, marketing strategy, buyer personas

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