Maintaining an integrated online presence for your company is becoming more important with each passing year. In fact, it’s already non-negotiable if you want to grow your business. Don’t believe us? Read through these five blog posts and then we’ll talk.
We did a little data-mining and dug up the top five most popular blog posts we published in 2017. Little to our surprise, a common theme surfaced among these five posts. While they touch on different aspects of digital marketing, they all underline the importance of your online activity to your business goals and long-term success.
Think you’re exempt from digital marketing because you’re in the senior services market? Think again. Today, the majority of seniors are daily internet users just like anyone else. That means senior providers can no longer rely on traditional marketing tactics to reach their target audience. You will need to understand how seniors use technology and tailor your marketing, services, and communications accordingly.
With Google Analytics, we have access to countless data points that indicate how our website is performing. We identified the six key performance indicators that you should be monitoring, along with the benchmarks you should be looking for and advice on how to turn your analytics report into a story that drives measurable action.
Your company’s website is one of your most important brand assets and your strongest marketing tool. Any flaws in functionality or design translate directly to customers and dollars lost. Unfortunately, too many companies miss opportunities by making fundamental web design mistakes that create barriers for potential customers. Avoid making these mistakes and your website will provide a seamless user experience that paves the way for new business.
Tech-savvy older adults and their even more tech-savvy adult children are using the internet to research senior living communities. For better or worse, your online reviews are going to be one of the first things they’ll find – and the one thing that will have the most influence in shaping their opinion. People are going to write online reviews about your community whether you like it or not. The best thing you can do for your reputation is to actively monitor and moderate the conversation.
If there’s one single thing that will make or break your online success, it’s responsive web design. Over half of all web traffic now takes place on a mobile device. No bones about it: if your website isn’t mobile-friendly, you’re going to lose business. On the flip side, providing a purpose-driven mobile experience will increase mobile conversions and boost business. Don’t let responsive web-design intimidate you. Follow these principles and you’ll be off to the races.
Turn your website into a lead-generating machine in 2018. Download our 21 Website Must-Haves e-book, a free 30-page guide to building a website optimized to capitalize on traffic, capture leads, and convert customers.