Snapchat isn’t an all-purpose social platform like Facebook, which can make it a challenge for brands to tackle. We’ve got five ideas for effective ways to use Snapchat to market your next student housing project.
With dozens of social networking platforms now scattered across the internet, social media is a fact of life for anyone looking to make connections online, whether they may be commercial, professional, or social in nature.
The question is not whether your marketing strategy should or shouldn’t include social media, but which platforms are worth the investment. Simple answer? Follow your audience. For student housing communities, one platform should be a no-brainer: Snapchat.
It’s not a good fit for everyone. But with 45% of users falling into the 18-24 age bracket, it’s the perfect niche for the student housing market. Even better, the housing industry is notoriously slow to adopt new technologies, which will put your community ahead of the curve in an increasingly competitive student housing market.
The barrier of entry for a sponsored Snapchat ad is pretty steep, at $50,000 for one day at the lowest level. Pricey as it is, that number is still a huge discount from the original figure of $750,000 for one day of ad placement. Even a $50k price tag will do well with most student housing communities, however. The good news is that there are plenty of ways to leverage the marketing power of Snapchat organically without plunging a hand deep into your wallet.
Organic Snapchat Marketing Ideas for Student Housing
1. Apartment Tours
The strongest selling point of any new housing venture is its interiors. The saying that a picture is worth a thousand words is never more true than when you’re trying to sell potential residents on the quality of your new apartment building. Recruit a gregarious 20-something in your office to pose as a student and lead prospective residents on an “MTV Cribs” style tour of your best apartment unit, posted to your "My Story."
2. Amenity Tours
With student housing development amenity packages becoming ever more elaborate – many rivaling all-inclusive resort hotels – you probably have a few community amenities on your rosters worth showcasing. Post videos of people using the fitness center, splashing around in the pool, and grilling on your rooftop.
For Millennials, Snapchat is a way of exhibiting social status by broadcasting their daily adventures—what they’re doing, who they’re with, and where they are. Several times a day, millennial users on Snapchat update followers with a snap proclaiming their location with a geotag.
There’s a social currency associated with a geotag, from the ability to let people know you’re somewhere enviable. Make your student housing community the place to be by designing an awesome geotag (or two) that lets residents “show off” where they live.
4. Livestream Community Events
Nothing builds buzz amongst young millennials like a kickass party. Hosting fun events in your community should already be part of your strategy for generating excitement and camaraderie within the community. Get double-mileage out of these events by live-streaming them on your Snap Story to showcase the fun lifestyle that awaits potential residents after they sign a lease.
5. Create a Story for Your Community
The best part about using Snapchat for student housing? You can let your residents do the marketing for you. Millennials respond well to marketing that allows them to feel like they’re a part of something larger.
Create a story for your community and encourage residents to add snaps and videos of what they’re up to, whether they’re hosting a party, having a Netflix binge-in, or hitting the books in the community room. It will enhance the social feel of your community and showcase the lifestyle to potential residents who are just looking for a reason to move in.
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