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The Senior Living Sales Funnel: How to Increase Occupancy with Digital Marketing

As the national demographics continue to shift toward an ever larger senior population, senior living marketers find themselves in a strange conundrum.

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Topics: digital marketing, lead generation, senior living

Optimize Your Online Presence for Mobile

We are a society who has become reliant on our phones. All day, we’re clicking and swiping and scrolling. We set the alarm, read emails, check social media, do banking, trade stocks, log our fitness activity, look for deals, find the fastest route, make grocery lists, pin recipes and take photos on our phones.

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Topics: digital marketing, website design

Does Social Marketing Really Impact Search Rankings?

With search engine algorithms evolving faster than marketing can keep up, a lot of social marketing teams are getting hit with a familiar question: does social media actually improve our search rankings?

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Topics: digital marketing, social media marketing, SEO

2018 Digital Marketing Forecast

People expect products and services and they expect them now. (Blame Amazon, the Internet, Skype.) It has to be fast (be fast or be last), it has to be easy to use, it has to be uniquely priced. But—more than anything—marketers need to find ways to stand out in an overly saturated market through creating a personalized customer/user experience. How? 

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Topics: digital marketing, digital marketing tactics

Inbound vs. Outbound Marketing: Tips On When to "Push" or "Pull"

Today, more marketers than ever are turning to inbound marketing to move their brands forward. And why not? Just look at how consumer behavior has changed in the last ten years alone. 

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Topics: inbound marketing, digital marketing tactics, Sales strategy

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