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4 Social Media Best Practices to Use in Your Marketing

 

It’s true. In the social media world, if you snooze, you lose.

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Topics: lead generation, social media, digital marketing

How to Increase Ad Conversion Rates on Facebook & Google

 

We’ve all felt the pain. You run a digital ad campaign, your click-through-rate is high but your bounce rate is even higher. 

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Topics: lead generation, digital marketing, Facebook, Google

The Psychology of Color in Today’s Brand Marketing

 

Much has been theorized about the so-called “psychology of color in marketing,” or how colors evoke certain emotions that can be used to influence customers. 

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Topics: brand voice, brand strategy, logo design

Storytelling and the Art of Content Marketing

 

Since people began walking upright, stories have defined us.

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Topics: Content marketing, brand storytelling, Video

Stop Wasting Digital Ad Spend

 

The average adult spent 5.9 hours a day with digital media in 2017, so it’s no surprise that digital advertising topped $209 billion worldwide for the same year (more than traditional TV).

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Topics: website performance, lead generation, digital marketing

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