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8 Tips to Avoid Brand Fatigue

Marketers frequently hear the word “relevant” when discussing their brand’s staying power. How do you stay relevant in an always-changing market?

 

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Topics: brand strategy, website design

9 Ways To Improve SEO And Boost E-Commerce Sales

There’s been a lot of hay made lately about how click-through rates for the top spot on Google search results has dropped.

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Topics: content strategy, ecommerce, SEO

5 Effective Digital Marketing Strategies

Don’t miss opportunities to reach prospective consumers and connect with your audience—make the most of online marketing strategies.

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Topics: digital marketing, social media marketing, Content marketing

5 Benefits of White Space in UX Design

For content creators—no matter what medium they work in—few things are as unsettling as the sight of a blank page.

 

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Topics: UX, User experience design,, Web Design

Digital Marketing in the Era of Fake News

What exactly, is fake news and can it impact your digital marketing? (The answer is yes.)

 

Fake news is not satire, like The Onion, and it’s not solely politically-focused, although the term “fake news” came to light during the 2016 U.S. presidential election. It’s an issue of questionable online content—and shady publishers—spreading rumors or false information intended to be believed and shared, with the goal of attracting people.

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Topics: digital marketing, content strategy, brand voice

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