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The Art of Brand Consistency

Successful brands aren’t built in a day; they’re built every day. We’ve seen our share of small businesses dilute their brand by not establishing their style and branding standards. Here’s a few tips to keep your brand strong and steady. 

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Topics: branding, digital marketing, brand strategy, brand positioning

Paid Online Advertising 101: A Glossary of Terms

Heard about paid advertising and think it might be useful for your business, but not sure how to dive in? This article is for you. We break down the two primary types of paid online advertising and define some of the most common terms you need to know to get started. Read this post and you’ll be speaking fluent ad-speak in no time. 

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Topics: digital marketing, Paid Social, digital advertising

How to Increase Your Blog Traffic with Online Video | Imagewerks Marketing

Content marketing and social media marketing aren’t exactly the same thing. But they are symbiotic. And that means when consumer preference changes in one arena, it impacts the other. 

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Topics: blogging, digital marketing, Video, engagement

The 4 C's of Multi-family Marketing: Why Your Apartment Community Needs a Brand

When you’re developing a new multi-family apartment project, you’re considering a lot of things: how many units to include, square footage, which amenities to offer, and what to charge for rent. What you may not be thinking about is your community’s brand. Here are four reasons why you should.

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Topics: branding, Case Study, Rebranding, property development, Developers

5 Qualities of Highly Effective Logos

If you’ve ever sat in on ad agency pitch, you’ve likely heard someone say, “Your logo is not your brand.” And that’s true. Your brand is the emotional perception of your company, its products and its services. Your brand lives out in the world, within the hearts and minds of consumers.

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Topics: branding, logo design, brand positioning

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