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Build Your Buyer Persona

Buyer personas are the foundation of every solid marketing strategy, but a well rounded persona can take some time.

This tool gives you a head start with exactly 21 questions to define the key character traits of your target audience and give your personas some personality.

How it works:

  • Define core demographics.
  • Establish tastes and preferences.
  • Explore key behavioral traits.
  • Detail their problems and how they find solutions.

Whats next?
Use your responses to build out the narrative of your persona and shape your marketing efforts.

Don't worry, if you get stuck... help is just a click away!