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Molly Geipel

Recent Posts

Climb the Ranks: 6 Tips for SEO Success

Boosting your search performance and rocketing to page one is the holy grail of SEO strategy. While plenty of articles will have you believe a top Google ranking is as simple as unlocking the “#1 Trick to Cracking the SEO Code,” the trust is that it takes time to build the kind of search authority that drives organic traffic. The only “trick” is that slow and steady wins the race.

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Topics: digital marketing, marketing strategy, SEO

What is a Google Partner and Why Does it Matter?

Google dominates online search. Ergo, it also dominates paid search, otherwise known as search advertising. If you’re seeking a search advertising partner to manage your PPC and AdWords campaigns, you should look for one that’s attained Google Partner status.

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Topics: Google, digital marketing, marketing strategy

9 Digital Marketing Mistakes That Might Be Holding You Back

The chaotic nature of the internet makes it easy to think digital marketing is a game of luck, and getting results is up to chance. But you can tame the unpredictable whims of the internet with the right techniques. If you’re not getting results, one of these nine digital marketing mistakes may be at fault. 

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Topics: digital marketing, marketing strategy, digital marketing tactics

How to Rebrand Without Losing Your SEO Ranking, Part 2

In Part One of How to Rebrand Without Losing Your SEO Ranking, we discussed the difference between a rebrand and a refresh, the risks and rewards that come with rebranding your company, and the first four steps of executing a digital rebrand without endangering your hard-won SEO ranking.

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Topics: branding, brand strategy, SEO, Rebranding

How to Rebrand Without Losing Your SEO Ranking, Part 1

Rebranding your company is an exciting process that can be a huge boost for brand awareness, customer loyalty, and business. However, rebranding can be a minefield for SEO missteps, and is the root cause of one of the most common mistakes businesses make on their website.

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Topics: branding, brand strategy, SEO, Rebranding

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