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Molly Geipel

Recent Posts

The 4 C's of Multi-family Marketing: Why Your Apartment Community Needs a Brand

When you’re developing a new multi-family apartment project, you’re considering a lot of things: how many units to include, square footage, which amenities to offer, and what to charge for rent. What you may not be thinking about is your community’s brand. Here are four reasons why you should.

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Topics: branding, Case Study, Rebranding, property development, Developers

21 Website Must-Haves: Conversion

It’s rare for a new visitor to make a purchase on their first visit to your website. However, there are elements you can add to your site to increase the likelihood that first-time visitors don’t leave without taking some kind of action. The information you’re able to capture early on will allow you to nurture leads through the sales funnel until they’re ready to buy. 

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Topics: lead generation, digital marketing tactics, 21 Website Must-Haves

How to Design Landing Pages That Convert

Behind every great digital marketing campaign is a great landing page—or should be. Incorporate these characteristics in your design to create landing pages that support your marketing with a healthy supply of leads. 

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Topics: Web Design, website design, website performance

21 Website Must-Haves: Engagement

With the rise of inbound marketing, content has become one of the most essential ingredients of digital marketing success. The prettiest website in the world won’t help your bottom line if the content isn’t up to par. Read on to learn how to use content to attract visitors, boost search engine success, and convert leads into customers. 

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Topics: content strategy, Content marketing, 21 Website Must-Haves, engagement

21 Website Must-Haves: Usability

When a new visitor lands on your homepage, it’s not time to celebrate just yet. The next step is to keep them there. Don’t let your site get the electronic ding dong ditch. Use these five tips to lower your bounce rate, and keep your website sticky.

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Topics: Web Design, website design, website performance, organic search, 21 Website Must-Haves

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