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Inbound vs. Outbound Marketing: Tips On When to "Push" or "Pull"

Today, more marketers than ever are turning to inbound marketing to move their brands forward. And why not? Just look at how consumer behavior has changed in the last ten years alone. 

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Topics: inbound marketing, digital marketing tactics, Sales strategy

Implementing Social Data in Your Sales Strategy

When it comes to the role of social media in the sales world, there are two ways you can approach it: use it or lose it. It really is that crucial. If you don’t take advantage of the data available on Facebook, Twitter, Instagram, Pinterest, Google+, and LinkedIn, your competition will. More than 70 percent of people use social media to research when considering a purchase. How can you use it to your advantage? 

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Topics: social media marketing, social media strategy, Sales strategy, social data

3 Senior Living Marketing Trends for 2018

Baby boomers are redefining how senior communities are designed and healthcare is administered. Technology adoption is just one way that baby boomers differ from their parents’ generation, but it’s a big one.

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Topics: digital marketing, senior living, digital marketing tactics

4 Tips for Managing Social Media Feedback

Social media has become an essential ingredient in the marketing mix. As new platforms rise and old ones evolve, it’s important to stay plugged into the ways users’ expectations and engagement patterns change with them. 

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Topics: social media, social media marketing, social media strategy, digital marketing tactics

5 Blog Posts from 2017 That Prove The Importance of Digital Marketing

Maintaining an integrated online presence for your company is becoming more important with each passing year. In fact, it’s already non-negotiable if you want to grow your business. Don’t believe us? Read through these five blog posts and then we’ll talk.

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Topics: digital marketing, marketing strategy, digital marketing tactics

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