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Authenticity and The Future of Branding

 

Once upon a time, a brand was an identity. Product brands could focus on one promise—and work solely to deliver on it.

 

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Topics: brand strategy, brand positioning, brand promise

Essential Elements of Accessible Web Design

 

Of the 308 million people living in the United States, close to 50 million have a disability—or nearly 20 percent of the population.

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Topics: Accesible Web Design, ADA Compliance, Accessibility Design, Design for disabilities

Facebook's 2018 News Feed Changes: How They Impact Your Marketing

In January, Facebook announced it was making changes to its news feed algorithm in an attempt to make time on the platform more meaningful—and perhaps more psychologically healthy.

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Topics: digital marketing, Facebook, Content marketing

8 Tips to Avoid Brand Fatigue

Marketers frequently hear the word “relevant” when discussing their brand’s staying power. How do you stay relevant in an always-changing market?

 

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Topics: brand strategy, website design

9 Ways To Improve SEO And Boost E-Commerce Sales

There’s been a lot of hay made lately about how click-through rates for the top spot on Google search results has dropped.

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Topics: content strategy, ecommerce, SEO

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