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How to Use Visual Storytelling to Boost Your Content Marketing

Consider the following: 93% of Facebook's most engaging posts include images; video posts are shared 12 times more often than other posts; and video will account for 80% of ALL Internet traffic by 2019. With numbers like that, if you’re not including visuals in your online content, you’re missing opportunities to engage. Here are 5 tips to create visual content that cuts through the clutter.

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Topics: digital marketing, brand storytelling

5 Tips for Writing a Strong Vision Statement

No matter what the product or service, every business needs loyal customers and dedicated employees to succeed. Inspiring others to follow you can be difficult without a clear idea of where you’re going. A well-written vision statement can provide the direction, purpose and values employees, investors and customers need to fully embrace their role in your brand’s success. 

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Topics: brand strategy, brand positioning, brand voice

How to Increase Your Blog Traffic with Online Video | Imagewerks Marketing

Content marketing and social media marketing aren’t exactly the same thing. But they are symbiotic. And that means when consumer preference changes in one arena, it impacts the other. 

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Topics: blogging, digital marketing, Video, engagement

5 Qualities of Highly Effective Logos

If you’ve ever sat in on ad agency pitch, you’ve likely heard someone say, “Your logo is not your brand.” And that’s true. Your brand is the emotional perception of your company, its products and its services. Your brand lives out in the world, within the hearts and minds of consumers.

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Topics: branding, logo design, brand positioning

6 Senior Living Search Trends to Drive Your Marketing

For years, the senior housing industry has been preparing to handle the needs and expectations of the aging boomer population. That preparation has translated into a lot of new construction and new players in the marketplace. Just as the number of potential senior housing consumers has risen, so has competitive pressure. So how do you stand out? 

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Topics: digital marketing, senior living, digital marketing tactics, Search marketing

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