What Are The Benefits of a Website Refresh?
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-You may think designing a website is a one-and-done deal, but you couldn't be more wrong.
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-You may think designing a website is a one-and-done deal, but you couldn't be more wrong.
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-When it comes to navigating the digital landscape, one phrase comes up over and over again: SEO. Search Engine Optimization, or SEO, can make or break your business—but how?
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-Over 10,000 baby boomers reach retirement age each day. And their expectations for senior living are higher than ever.
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-Let's face it: what's right and wrong, in and out, lit or lame, about social media marketing changes almost hourly. How are you supposed to stay on top of the social media trends when everything is constantly changing? Let's crack into it.
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-A strong property brand can increase the visibility of new developments, enhance your reputation in the marketplace and increase awareness among your target audiences.
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-Next month, Google's Universal Analytics (UA) will stop processing new data sets effective July 1, 2023, when it officially transitions to Google Analytics 4 (GA4).
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-The days of referring to people as Mr., Mrs., and Ms. have long since passed. It's time to make sure we're being as inclusive as possible in how we address others.
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-It's no secret that companies use analytics and pixels to track traffic to their website. But have you ever wondered how it all works and why you want to spend marketing dollars on it? Let's talk IP Addresses and IP Targeting.
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-How many times a day do you say "Hey, Google/Siri/Cortana/Alexa" to find the answer to a question? That's a voice-activated search.
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-2023 is here, and things are shaking up in the multi-family housing market. Here's what you need to know to stay on top of the trends.
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-It's finally here: our new website, and we're pretty stoked. What do you think?
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-There's a lot to think about when starting a new business.
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-An existing website's user experience (UX) is updated, changed, and modified during a website redesign—so what does that mean?
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-This year, we did something different for our holiday card for our valued clients and partners.
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-On October 25, 2022, The Davey Awards announced the winners of the 18th Annual Davey Awards.
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-Except for December 31st, Giving Tuesday is the most charitable day of the year.
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-LinkedIn is a powerful tool when it comes to lead generation.
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-We've previously discussed how important your website is in attracting potential residents and their families.
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-It's not uncommon for brands to update their logos, typography, and imagery.
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-Email marketing is a key step for any business when it comes to engaging with customers, so it is vital we get it right.
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-When recruiting new donors or even impressing sustainers, having an annual report that grabs and keeps their attention is an essential tool for your marketing strategy.
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-According to NIC, occupancy rates for senior living communities have been steadily climbing since the latter half of 2021.
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-When looking for a new rental property, digital is quickly becoming the way to go.
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-Social media is an important tool that can boost your marketing campaign. Are you tapping into its full potential?
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-When you think of "popups," what is the first thing that comes to mind?
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-When you order something online from consumer retailers, you know EXACTLY when your item will arrive at your door with email or app notifications.
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-There's nothing like receiving something free that you can use on a regular basis, right?
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-Did you know that not all real estate web pages are created equal? It's true.
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-Adoption of new and improved approaches is often limited to large businesses.
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-At Streamworks, we pride ourselves on offering solutions. Below are some key takeaways regarding the state of the printing industry today as it affects the nonprofit industry.
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-Many people want to ensure we're taking better care of ourselves and our loved ones, whether that means being more health-conscious or more physically active. This is a guiding principle for many healthcare facilities as well.
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-Digital marketing, whether for an eCommerce shop or a business, lives and dies by how compelling your CTA, or Call-To-Action, is.
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-Modern growth marketing requires companies to adopt a multi-channel marketing approach.
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-Many people say that a donor isn’t a donor until they’ve made their second gift.
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-We've previously talked about the importance of creating excellent email content.
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-Let's be honest—how many of us have kept that cool pen we used at the bank, or still use the letter opener that we received from our financial advisor?
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-There are so many different marketing strategies online right now, as online social media and marketing channels diversify, that you've got to try and find the right one that works for you.
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-There is nothing worse than having to call customer service for a problem.
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-When you order something online from consumer retailers, you know EXACTLY when your item will arrive at your door with email or app notifications.
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-Since the pandemic's start, digital communications have skyrocketed—most notably email.
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-Property managers wear various hats—they follow the local/state laws, handle maintenance requests, show & lease units, not to mention collect rent.
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-Words may not always give the clearest picture of a concept. Raw data also doesn't always narrate the most compelling story because our minds are incredibly receptive to visual data. For this reason, data visualization is a powerful and effective communication tool.
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-Today, online fundraising platforms offer a convenience that appeals to many donors.
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-As we mentioned in Part One, marketing in the healthcare field has its unique challenges.
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-The real estate market is booming these days—so why not gift your client something that they can not only use in their new home but as a reminder of their experience with you?
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-Today, there are so many ways digital marketers can build their audience.
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-Digital Marketing is at the core of every business. The rise and fall of the company depend entirely on the right marketing strategies.
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-According to Bloomerang, the average retention rate is a measly 30% for first-time donors.
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-Did you know that within the next 20 years, 1 in 5 Americans will be over the age of 65?
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-One of the biggest concerns for any business is how to generate leads, but not just any leads—quality ones.
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-You hear people say that there's a science behind finding the right time to send an email to ensure engagement—and they're right.
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-Bridge the gap between online and offline marketing with Postal Remarketing.
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-Marketing in the healthcare field has its challenges for sure, but that doesn't mean that you can't create a marketing strategy that will garner results.
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-Launching a new property isn't easy, and neither is filling it. That's where marketing comes in.
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-New year, new marketing plans, new budgets to manage. The digital marketing space has changed — what do you plan to implement in your strategy this year?
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-Planning events is stressful enough without worrying about getting people to show up.
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-Communication is key, and people want answers to their questions ASAP.
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-The days of marketing in the yellow pages may be over, but that doesn't mean there still aren't ways to get your name out there.
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-In its most recent update, Apple's iOS has changed how data gets transmitted.
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-New properties need fresh brands to attract tenants and establish a community identity.
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-When it comes to promoting an upcoming event, it's easy to fall into a design rut.
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-As you market your new and existing properties in 2021, let's talk strategies for the best success.
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-We tend to form opinions about people the instant we meet them. It's the same for potential homeowners.
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-New properties need fresh brands to attract tenants and establish community identity.
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-The real estate industry is continuing to grow, especially in the area of apartments.
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-Having a website is just the first step when it comes to getting found online.
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-When it comes to a new property, the pressure to pre-lease units before opening is high.
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-Regarding direct mail, the phrase "variable data" gets thrown out quite a bit. But what does it mean?
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-In today's digital landscape, you can't afford to not be online.
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-I think we can all agree that the "set it and forget it" types of services—such as online bill pay and subscription services—are a great way to save time.
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-In an age where we're still recovering from the uncertainty of the pandemics' effects on the economy, businesses need to shift their selling model to meet the current needs of their customers.
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-We have some exciting news to share. On January 4, 2021, Streamworks acquired Mail Source Inc., a company specializing in high volume, high-speed bindery, personalization, and mail finishing services located in Fall Creek, Wisconsin.
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-When it comes to marketing, it's pretty apparent what NOT to share during times of crisis — but what SHOULD you share?
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-Thousands of professionals use LinkedIn every day.
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-The only way to sustain your business and retain your customers is to communicate effectively with them.
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-A welcome email is your chance to make the right first impression on potential clients. It might seem like people do not bother to check their emails.
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-One of the pillars of marketing is the adage that a picture's worth a thousand words. Depending on what medium you're using, images sometimes aren't an option, which is where emojis come in.
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-Email marketing is one of the most common digital outreach campaigns focused on building and cementing relationships with potential customers
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-One of the biggest hurdles in digital marketing isn't getting your audience to engage with your content: it's in keeping their attention once you've got it.
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-2020 and the COVID-19 pandemic in many ways changed forever how we address crisis communications.
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-As a marketer, you know the importance of having a toolbox that includes email, social media, and a website.
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-In today's era of COVID-19, businesses need to be aware of their clients' and consumers' needs more than ever.
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-Today's blog will be part two of a two-part blog series on what elements you want to make sure you include on your site for the best on-page SEO possible.
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-Now that you've read our blog on 3 Must-Haves for On-Page SEO (and if you haven't, we encourage you to go and read that first), we're going to break down how to incorporate these into your site.
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-When it comes to your website — whether you're creating content for a new page or writing copy for a specific landing page — on-page SEO best practices are a must.
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-Are you familiar with this phrase: "where are all the leads?"
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-Once upon a time, having a responsive website was a novel advantage.
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-Digital marketing tends to be dynamic. What works well today may not work tomorrow.
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-Now more than ever, marketers and sales professionals alike are finding new and creative ways to meet with clients remotely.
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-Having the most attractive and responsive website in the world doesn't mean much if people can't find it.
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-Email marketing automation is useful for a variety of reasons, and not just because it saves time.
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-Whether you're reaching out to investors or potential leasers, keeping the line of communication open without getting lost in the clutter can be a challenge.
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-The blogging community has become quite competitive. To keep up with the other bloggers, you have to strategize your blogging.
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-If you're relatively new to the world of online publishing and SEO, you may have no idea what a permalink is or how it fits into your SEO strategy.
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-Content marketing has become an integral part of any business's marketing strategy.
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-Getting your site found via search is easier than you think.
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-New decade, new you — right? As you set out to market your new and existing properties this year, let's go over what strategies will garner you the best success in 2020 and beyond.
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-As messaging technologies continue to grow and evolve, one thing has become crystal clear to marketers: customers expect engagement to happen how & when they want it.
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-Considering the pace at which modern technology is growing and evolving, everything else that relies on it must embrace change at a similar speed. And digital marketing is no exception to this rule.
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-We've mentioned in the past that when it comes to lead generation, you shouldn't discredit the "old school" way of doing it.
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-When it comes to promoting an upcoming event, it's easy to fall into a design rut.
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-Lead generation is a crucial part of any business, and knowing how people are finding you is an excellent indication of what marketing methods are working.
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-Digital marketing is something that every business, regardless of the market, needs to utilize to stay relevant in today's economy.
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-We tend to form opinions about people the instant we meet them, and this holds for potential homeowners as well.
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-When it comes to marketing your senior living community, it's more important than you think to keep track of your online reputation.
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-When designing your print collateral — how do you effectively use text and colors to attract your audience?
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-Diving into the world of digital marketing can be a bit scary, especially if you don't know where to start.
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-Your community has officially opened its doors, and residents have started to settle into their new accommodations.
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-Facebook has recently introduced new targeting restrictions that impact how businesses are able to define audiences for social media advertising campaigns in the Property Development and Senior Living markets.
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-Launching a website can seem like a daunting task, but it doesn't have to be.
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-Generating brand awareness for a new property can seem daunting.
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-What's the last online video you watched? You can picture it, right?
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-Marketing, especially in the digital realm, is a whole different beast when it comes to the financial industry.
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-Retargeting, or Remessaging, is a term that is thrown around in digital as something you need to do to ensure marketing success – but what is it?
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-Have you been struggling lately deciding whether or not to rebrand your business?
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-Planning an event can be stressful—there are a million and one variables to consider.
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-Everywhere you look online, marketers are telling you that you need to use digital, but what are you supposed to do? Where are you supposed to start?
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-When it comes to marketing your community, your senior living organization’s most important tool should be your website. It allows prospects to learn more about you and your offerings from any device, 24/7.
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-When it comes to your brand, consistency is vital—so why are your PR and Marketing efforts out of sync?
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-On June 6, 2019 Streamworks held an all company Spring Barbecue that included a Spring-Cleaning sale on branded and non-branded company apparel.
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-When it comes to senior living, the world of marketing is changing at a rapid pace.
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-Search engine algorithms and voice search technology are changing the keyword game: is your strategy on point?
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-When marketing to baby boomers, you need to consider their numbers – there are over 76 million people who fall into this unique demographic.
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-Finding and securing the right talent for your community can be challenging, but having a solid brand identity can help you attract the sort of employees you want.
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-Members of the Imagewërks Business Development Team attended the recent Argentum Senior Living Executive Conference in San Antonio, Texas on April 15-17, and had a great time meeting attendees and learning at the educational sessions.
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-As the national demographics continue to shift toward an ever-larger senior population, senior living marketers find themselves in a strange conundrum.
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-You have a new visitor to your homepage, which is great!
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-We know getting more tours of your senior living community is one of your top priorities.
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-Have you noticed brighter colors and simple designs surrounding you lately?
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-With 78 million boomers on the verge of retirement, senior housing is in high demand.
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-Studies predict that by 2030, retiring boomers will create a 75% increase in need for senior care services.
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-As people are thinking of New Year’s resolutions to make changes in their personal life, companies are brainstorming ideas to take their marketing to the next level in the coming year.
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-As we look ahead and begin planning for the New Year, it’s never a bad idea to look back and take stock too.
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-In the digital marketing world, it was anticipated influencer marketing, artificial intelligence and professional video would all become prioritized initiatives in 2018.
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-As digital initiatives take up more and more of companies’ marketing budgets, many clients are asking which tactics actually work—and why.
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-Have you been struggling lately deciding whether or not to rebrand your business?
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-Your website is your strongest business tool on the internet but simply having a website is not enough.
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-Thanks to its key role in our everyday politics, culture and communication, social media is a consumer relationship opportunity you can’t afford to ignore.
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-One of the best ways to get to know your consumers is through A/B testing.
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-Even those of us on the creative side of marketing understand that today, data is king.
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-It’s true. In the social media world, if you snooze, you lose.
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-We’ve all felt the pain. You run a digital ad campaign, your click-through-rate is high but your bounce rate is even higher.
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-Much has been theorized about the so-called “psychology of color in marketing,” or how colors evoke certain emotions that can be used to influence customers.
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-Since people began walking upright, stories have defined us.
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-The average adult spent 5.9 hours a day with digital media in 2017, so it’s no surprise that digital advertising topped $209 billion worldwide for the same year (more than traditional TV).
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-With 88% of B2B marketers utilizing some form of content marketing, it’s time for those other 12% to realize this is no passing fad.
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-Improving your SEO strategy will help rank your business high in internet searches.
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-Marketing trends continue to favor videos over images.
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-Not that long ago the marketing world was focused on capturing audiences on their desktop computers; today it has become a mobile-first world.
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-Storytelling is a part of our human nature.
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-In order to get website visitors into your sales funnel, you want low website bounce rates.
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-On May 25, 2018, the EU will pass the strictest set of data privacy regulations on the books—the General Data Protection Regulation, or GDPR.
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-In order to maintain a healthy customer base, every business—regardless of what type of industry—needs to generate good leads.
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-In January, Facebook announced it was making changes to its news feed algorithm in an attempt to make time on the platform more meaningful—and perhaps more psychologically healthy.
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-Marketers frequently hear the word “relevant” when discussing their brand’s staying power. How do you stay relevant in an always-changing market?
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-Don’t miss opportunities to reach prospective consumers and connect with your audience—make the most of online marketing strategies.
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-What exactly, is fake news and can it impact your digital marketing? (The answer is yes.) Fake news is not satire, like The Onion, and it’s not solely politically-focused, although the term “fake news” came to light during the 2016 U.S. presidential election. It’s an issue of questionable online content—and shady publishers—spreading rumors or false information intended to be believed and shared, with the goal of attracting people.
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-With its varied opportunities for building brand awareness and fostering customer engagement, social media has more than earned its place in the digital marketing mix over the past decade.
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-As the national demographics continue to shift toward an ever larger senior population, senior living marketers find themselves in a strange conundrum.
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-We are a society who has become reliant on our phones. All day, we’re clicking and swiping and scrolling. We set the alarm, read emails, check social media, do banking, trade stocks, log our fitness activity, look for deals, find the fastest route, make grocery lists, pin recipes and take photos on our phones.
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-With search engine algorithms evolving faster than marketing can keep up, a lot of social marketing teams are getting hit with a familiar question: does social media actually improve our search rankings?
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-People expect products and services and they expect them now. (Blame Amazon, the Internet, Skype.) It has to be fast (be fast or be last), it has to be easy to use, it has to be uniquely priced. But—more than anything—marketers need to find ways to stand out in an overly saturated market through creating a personalized customer/user experience. How?
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-Today, more marketers than ever are turning to inbound marketing to move their brands forward. And why not? Just look at how consumer behavior has changed in the last ten years alone.
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-When it comes to the role of social media in the sales world, there are two ways you can approach it: use it or lose it. It really is that crucial. If you don’t take advantage of the data available on Facebook, Twitter, Instagram, Pinterest, Google+, and LinkedIn, your competition will. More than 70 percent of people use social media to research when considering a purchase. How can you use it to your advantage?
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-Baby boomers are redefining how senior communities are designed and healthcare is administered. Technology adoption is just one way that baby boomers differ from their parents’ generation, but it’s a big one.