Even those of us on the creative side of marketing understand that today, data is king.
It informs everything we do—from the messaging we use to the tactics we employ. And there’s so much of it! But more data in and of itself doesn’t necessarily translate to better marketing.
Unless your customer data is constantly and effectively managed, it not only becomes a less effective resource—it can actually inhibit your lead generation efforts. Fortunately, our parent company, Streamworks, is a database marketing expert. It’s how we’re able to help our clients with everything from data hygiene to consumer profiling to produce more targeted campaigns that deliver leads and increased ROI.
Check out their latest blog to get some sound advice on how keeping a clean database can improve YOUR marketing efforts.