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Finding Your Brand Voice: Three Keys for Senior Living Marketers

 

Branding has always been one of the trickiest aspects of marketing.

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Topics: content marketing, branding, senior living

3 Keys to Effective Data-Driven Lead Generation

 

Even those of us on the creative side of marketing understand that today, data is king.

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Topics: lead generation, marketing strategy, social data

4 Social Media Best Practices to Use in Your Marketing

 

It’s true. In the social media world, if you snooze, you lose.

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Topics: lead generation, social media, digital marketing

How to Increase Ad Conversion Rates on Facebook & Google

 

We’ve all felt the pain. You run a digital ad campaign, your click-through-rate is high but your bounce rate is even higher. 

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Topics: lead generation, digital marketing, Facebook, Google

The Psychology of Color in Today’s Brand Marketing

 

Much has been theorized about the so-called “psychology of color in marketing,” or how colors evoke certain emotions that can be used to influence customers. 

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Topics: brand voice, brand strategy, logo design

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