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5 Effective Digital Marketing Strategies

Don’t miss opportunities to reach prospective consumers and connect with your audience—make the most of online marketing strategies.

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Topics: digital marketing, social media marketing, Content marketing

5 Benefits of White Space in UX Design

For content creators—no matter what medium they work in—few things are as unsettling as the sight of a blank page.


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Topics: UX, User experience design,, Web Design

Digital Marketing in the Era of Fake News

What exactly, is fake news and can it impact your digital marketing? (The answer is yes.)


Fake news is not satire, like The Onion, and it’s not solely politically-focused, although the term “fake news” came to light during the 2016 U.S. presidential election. It’s an issue of questionable online content—and shady publishers—spreading rumors or false information intended to be believed and shared, with the goal of attracting people.

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Topics: digital marketing, content strategy, brand voice

4 Unsung Social Media Metrics That Matter

With its varied opportunities for building brand awareness and fostering customer engagement, social media has more than earned its place in the digital marketing mix over the past decade.

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Topics: digital marketing, social media

The 5-Minute Guide to Influencer Marketing

Influencer marketing is the action of associating your brand with individuals (influencers) who can reach a large number of people. These influencers can promote a partnership, celebrate a milestone, and expand on word of mouth.

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Topics: brand strategy, social media marketing, influencer marketing

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