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How GDPR Will Impact U.S. Businesses

 

On May 25, 2018, the EU will pass the strictest set of data privacy regulations on the books—the General Data Protection Regulation, or GDPR.

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Topics: social data, secure data communication

Make the Most of Your Online Presence to Generate Leads

 

In order to maintain a healthy customer base, every business—regardless of what type of industry—needs to generate good leads.

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Topics: digital marketing, lead generation, brand strategy

Authenticity and The Future of Branding

 

Once upon a time, a brand was an identity. Product brands could focus on one promise—and work solely to deliver on it.

 

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Topics: brand strategy, brand positioning, brand promise

Essential Elements of Accessible Web Design

 

Of the 308 million people living in the United States, close to 50 million have a disability—or nearly 20 percent of the population.

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Topics: Accesible Web Design, ADA Compliance, Accessibility Design, Design for disabilities

Facebook's 2018 News Feed Changes: How They Impact Your Marketing

In January, Facebook announced it was making changes to its news feed algorithm in an attempt to make time on the platform more meaningful—and perhaps more psychologically healthy.

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Topics: digital marketing, Facebook, Content marketing

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